Draft Kings, a daily fantasy sports site is currently seeking venture capital funding at a valuation of at least billion according to a report in Fortune magazine.
Among those in talks to invest is Walt Disney Co., whose properties include ESPN and ABC, according to the report. Both Disney and Draft Kings declined to comment.
Other potential investors may also be involved, but the magazine did not name them—though Fortune reports Yahoo Inc. is not a player.
Boston-based Draft Kings is seeking major investments for the third time in recent months including a $41 million Series C round last summer and a subsequent investment from Wellington Management. Overall it has raised in excess of $80 million, from firms like Wellington, Atlas Venture, GGV Capital, Redpoint Ventures and the Raine Group, Fortune reports.
Draft Kings wants to use the money for marketing as it battles competitor Fan Duel. Investors in Fan Duel include both Comcast Ventures and NBC Sports Ventures.