DraftDay, Draftstars Launch DFS in Australia

Sun, Apr 10, 2016

DraftDay Gaming Group is partnering with Draftstars to launch what it calls the premier daily fantasy sports site in Australia, with that nation’s biggest prize pools.

DraftDay Gaming Group, Inc., the award-winning daily fantasy sports platform, announced the launch of Draftstars, the premier Australian daily fantasy sports site.

Draftstars (draftstars.com.au), a recently announced joint venture between CrownBet and Fox Sports Australia, has launched the most advanced daily fantasy sports site in Australia, offering Australia’s biggest fantasy sports prize pools. Draftstars will also be the Official Daily Fantasy Sports Partner of the Australian Football League (AFL), with exclusive access to match content not available to any other operator.

Draftstars is built on the DraftDay platform developed and supplied by DraftDay Gaming Group, Inc. The DraftDay platform is recognized as the world’s leading B2B daily fantasy software platform. The exclusive partnership between DraftDay Gaming Group, Inc. and Draftstars in Australia is the first of many international opportunities that DraftDay has in development.

“DraftDay is excited to be partnering with Draftstars to launch the defining daily fantasy sports website in Australia,” said DraftDay CEO Rich Roberts. “DraftDay’s award-winning platform and B2B expertise will provide Draftstars with a market-leading daily fantasy sports technology platform, incorporating essential consumer-protection tools to enhance the player experience and increase brand loyalty.”

Kicking off with AFL as the first sporting code on the Draftstars platform, other local and global sports, including the National Rugby League (NRL) and the NBA, will be added in the coming months.

Draftstars Chief Executive Officer Matt Sanders, said, “As Australians, we love our sport, we love to compete and we love to test our knowledge of sports against our mates. Anyone who lives and breathes AFL will love Draftstars for the exciting and engaging digital sporting experience our platform will deliver. Draftstars, built on the DraftDay platform, is a game-changing product, which offers Draftstars players a range of contests to suit everyone, from the sports fanatic to the beginner.”

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