DraftKings and Buffalo Wild Wings are discussing a potential marketing deal according to reports which come after officials for the restaurant chain have said they are interested in entering the sports betting market in the U.DS.
DraftKings has just entered the sports betting market in New Jersey and has said it wants to expand as sports betting is approved in more states.
However, Legal Sports Report, which reported the negotiations using unnamed sources, could not say whether the potential deal includes anything beyond marketing.
Buffalo Wild Wings officials, however, have said they are seeking partners for a possible entry into sports betting.
“As the largest sports bar in America, we believe Buffalo Wild Wings is uniquely positioned to leverage sports gaming to enhance the restaurant experience for our guests,” a Buffalo Wild Wings spokesperson said in a statement to ESPN. “We are actively exploring opportunities, including potential partners, as we evaluate the next steps for our brand.”
DraftKings offers daily fantasy sports in most of the country and has just branded its own online sports book in New Jersey.
The report notes that most states will require sports books to partner with casinos—DraftKings is partnered with Resorts Atlantic City in New Jersey—racetracks and in some cases state lotteries. DraftKings could offer an avenue for the restaurant chain to make such partnerships.
