Argentinian sports star and Juventus icon Paulo Dybala has signed a new two-year deal to represent digital payments brand Skrill.
Dybala’s first appearance for Skrill will be in a new TV, digital and PR campaign to promote the digital wallet’s Prepaid Mastercard, available in the U.K. and Europe.
Considered to be one of the most valuable footballers in the world thanks to his creativity and pace on the pitch, Dybala, also known as “La Joya” (“The Jewel”), has helped Juventus win 11 trophies, including five consecutive Serie A titles. He has been named in the Team of the Year three times and most recently earned the Serie A Player of the Season award for the 2019-20 season.
“I’m very happy and proud to be part of the Skrill family,” said Dybala. “I’m really interested to learn more about how Skrill can help me pay online, send money to friends and buy and sell cryptocurrencies.
“Having the flexibility that Skrill can offer is super helpful to someone like me who’s always on the go,” Dybala added. “I also love that I earn loyalty points on transactions every time I use my Skrill card.”
Skrill CEO Lorenzo Pellegrino said Dybala is “the perfect brand ambassador for Skrill, reflecting our values around the speed of delivery and our focus on providing a world-class service. We are looking forward to a successful collaboration to share the many benefits of Skrill with football fans worldwide.”
