Dynam Pushes Mass Market Games in Macau

Pachinko operator Dynam Japan Holdings Ltd. is waiting for Macau to approve its plan to bring “next generation” slots and pachinko machines to the city. Dynam’s CEO says the games could help boost the mass market.

Hong Kong-listed pachinko hall operator Dynam Japan Holdings Ltd. is lobbying the government of Macau to bring what it calls the “next generation” slot machines and pachinko to the Chinese territory.

Dynam CEO Yoji Sato says the machines could help Macau’s casinos expand their mass market sector and help to relieve a yearlong slump in gaming revenue.

According to the Macau Business Daily, in 2013 Dynam unveiled a plan to operate a pachinko hall at Macau Legend Development Ltd.’s Fisherman’s Wharf property. That plan has not materialized, but the company has not abandoned plans to partner with the casino operator.

Meanwhile, Sato says his company will focus on Japan’s gaming market. He believes the country’s pending casino bill has a “60 percent” chance of passing this year.

The company just announced a 6.8 percent drop in revenue to ¥154.5 billion (US$24.9 billion) for the year that ended in March 2014. Profit for the period fell 46.8 percent to ¥11.3 billion (US$1.8 billion).

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