The European Casino Association, which represents licensed land-based casinos throughout Europe, has launched a widespread campaign highlighting the positive impact of the licensed industry for European economies and societies.
The underlying evidence was identified through the first-ever comprehensive economic impact study of the industry in Europe, according to a release from the ECA.
The report and campaign will highlight direct and indirect employment, economic impact, the promotion of tourism and heritage conservation among a number of other areas. The campaign will primarily run on social media.
Commenting on the launch of the campaign, ECA Chairman Per Jaldung said, “As the association representing the sector across almost 30 countries across Europe, we are proud to see our industry’s positive impact on the ground. The campaign will demonstrate those areas in which the licensed land-based casino industry plays a positive role for European economies and societies. A land-based casino is an economic motor that other businesses benefit from, such as hotels, construction companies and other suppliers. This makes casinos an integrated part of the local economy.
“As an industry, we are also closely concerned with the issues of compliance, anti-money laundering, responsible gambling and tackling illegal offline and online gambling,” he continued.” We are committed to closely working with policy-makers and all stakeholders in these areas to develop policy in the best interest of consumers and citizens, as well as maintain and extend our positive social and economic impact.”
The campaign can be found on Twitter at @ECAssociation) and on LinkedIn (European Casino Association).
