Subject to regulatory approval, Betfred, the world’s largest privately owned retail bookmaker, will provide technology and operations for on-premise, mobile and online sports betting at Elite Casino Resorts’ Grand Falls Casino & Golf Resort in Larchwood, Iowa. Betfred Sports Iowa LLC was approved as an out-of-state vendor for the casino resort on July 11 by the Iowa Racing and Gaming Commission.
Betfred’s services also will include BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing, plus managed trading operations support.
Elite Casino Resorts Chief Executive Officer Dan Kehl said, “We are excited to offer our guests another world-class product. With Betfred, Grand Falls Casino and Resort will be the best place in Iowa for sports betting at our casino and on a safe and secure platform.” Betfred Chief Executive and Co-Founder Fred Done added, “I’m delighted to partner with Elite Casino Resorts in Iowa and we look forward to working with our new partners and sharing our joint expertise in what is a very exciting opportunity and market for Betfred.”
Betfred offers more than 50 years of market leading experience in the sports betting industry, with more than 1,600 retail stores in the United Kingdom.
“We are excited to offer our guests another world-class product,” said Dan Kehl, CEO of Elite Casino Resorts. “With Betfred, Grand Falls Casino and Resort will be the best place in Iowa for sports betting at our casino and on a safe and secure platform.”
