The relaxation of Covid-19 restrictions in the U.K. should provide a boost for trade shows and consumer events, says Chris Skeith, head of the Association of Event Organizers, which coordinates more than 1,700 trade and consumer events throughout the world.
“Thanks to the success of the vaccination program, the U.K. is leading the world in terms of reopening and is very much open for business,” Skeith said. “There is no legal requirement for Covid pass checks, lateral flow or PCR tests, masks or social distancing. (These factors) have been universally welcomed by organizers, venues, suppliers and most importantly, by visitors and exhibitors.”
Research shows patrons feel safe and secure with improved ventilation, and enhanced cleaning regimes, he added.
“Those planning to attend ICE London, which is regarded by events professionals as being one of the U.K.’s pre-eminent business exhibitions, should be encouraged and reassured that many shows are already running safely and effectively in venues across the U.K. and have generated a hugely positive response from buyers and sellers alike,” said Stuart Hunter, managing director of Clarion Gaming.
ICE London, to be held April 12-14, is the world’s largest B2B gaming industry event. The show will feature game creators, distributors, operators, retailers, trade associations and regulators, among others. To register, visit icelondon.uk.com.
