U.K.-based Entain added to its portfolio with the acquisition of 365scores for $150 million and contingent payments up to $10 million. For Entain, the new acquisition offers Entain scores, sports information services, content and free to play games, according to Yogonet Gaming News.
Entain’s global portfolio added its 32nd brand, one that serves up “deep expertise in data-driven sports media content,” which will complement Entain’s “global and scale and market leading platform capabilities,” the company said.
“The acquisition unlocks further growth opportunities and supports our global strategic ambitions,” Entain outlined in a press release, focusing particularly on the potential of the interactive content as part of the customer experience.
Founded in 2012, Tel Aviv-headquartered 365scores is ranked “amongst the top five scores apps worldwide,” according to Entain, with an active user base of 15 million and recording over 50 million downloads.
The company’s services currently cover 10 different sports, such as football, basketball, American football, and rugby, offering real-time stats, breaking news, in-play insights, lineups, live tables, fixtures, social buzz, and odds.
Last year, Entain added five betting groups when it expanded into Canada, the Netherlands, and Central and Eastern Europe.
