Jette Nygaard-Andersen, appointed CEO of Entain in January, will deliver the keynote address at the SBC Summit Barcelona, to be held September 21 to 24 at the conference hall at Fira de Barcelona Montjuïc, Spain.
The keynote is entitled “Entain to Entertain: Building a Customer-Led Entertainment Business.” Afterwards, she will join other CEOs for a panel, “Innovation in a New Era of Accelerated Change.”
Nygaard-Andersen said, “Technology, innovation, and a customer-centric approach are three of the key elements that will dictate future success in our industry in a world where competition for consumers’ entertainment spend is becoming increasingly diverse. I’m looking forward to sharing my thoughts on the power of customer engagement and how to create better entertainment experiences with the audience at SBC Summit Barcelona.”
Rasmus Sojmark, the CEO of event organizer SBC, said, “Entain is at the heart of driving innovation in the betting and gaming industry and Jette’s keynote and leaders panel will be valuable for delegates at SBC Summit Barcelona.”
SBC has created a “Book With Confidence” plan in which delegates can claim a full refund for their summit passes if circumstances change and they’re unable to attend, provided they request the refund up to 14 days before the event. The plan was established to ensure that anyone unable to travel due to international travel or quarantine regulations is not left out of pocket. Similarly, if the authorities in Spain impose restrictions that make it difficult for a delegate to attend, they will be reimbursed.
Alternatively, delegates who find they are unable to attend will be able to transfer their ticket to a colleague free of charge. This can be done at any time up to 24 hours before the event.
“We’re living in a time when travel plans can all too easily be derailed by changes to regulations, and we wanted to ensure that our terms and conditions are suitable for the unique circumstances of 2021,” said Dennis Algreen, marketing director for SBC.
“And, more importantly, that we treated people fairly. SBC’s Book With Confidence initiative is designed to do that. It means that anyone who wishes to learn from the expertise of the speakers, make valuable new connections and meet prospective clients at SBC Summit Barcelona can book their pass safe in the knowledge that if circumstances change, they are entitled to a full refund.”
For more information and to register, visit sbcevents.com.
