Entain, the global sports betting and gaming entertainment group that owns betting brands Ladbrokes, bwin and Coral, has joined this year’s “50 Global Leaders” sustainability initiative, showcased on Bloomberg’s global media platform, marking its progress on responsible gaming and ESG.
The 50 Global Leaders campaign, shown on Bloomberg’s global platform, highlights work on ESG and sustainability made by leading international companies and specifically highlights the advances made by Entain over the past year in these areas, as well as across other responsibility initiatives.
Last year, Entain launched a Sustainability Charter, and pledged to invest £100 million over five years in the Entain Foundation, to fund responsible gaming initiatives and support people and communities around the world where it operates.
Entain is developing a pioneering, personal protection system for players using its technology called ARC (Advanced Responsibility and Care), which will build individual risk profiles for each customer and, if they show signs of being at risk, intervene without them being aware to keep their play safe.
Through its foundation, Entain has taken a lead in supporting community and grassroots sports through initiatives such as Pitching In and a partnership with SportsAid in the U.K., respectively providing funding to help local football clubs and support aspiring young athletes. Internationally. the group supports similar initiatives, such as bwincares in Greece.
Entain is ranked No. 1 in the All-in Diversity Charter’s All-Index list, the industry benchmark for diversity and inclusion, and is developing initiatives around the world to support underrepresented groups, and notably young women, seeking careers in technology.
Also over the past year, Entain achieved its greenhouse gas emissions reduction target one year early, reducing emissions by over 15 percent per employee since 2018, and has committed to become net-zero by 2035.
