The global gaming operator, Entain, has recently completed its acquisition of Angstrom Sports, a leading provider of sports forecasting and data analytics. This strategic acquisition is set to enhance Entain’s capabilities and solidify its position as a dominant player in the highly lucrative US sports betting industry.
News of Entain’s expansion was reported in July, with the purchase price of $266 million in cash. The deal comprises an upfront payment of $106 million, followed by contingent payments totaling $159.71 million over the next three years.
Angstrom Sports specializes in next-generation sports modeling, forecasting, and data analytics. Their simulation-based predictive modeling provides highly sophisticated pricing and forecasting capabilities, making them a valuable addition to Entain’s arsenal. The proprietary offering of Angstrom Sports is renowned for its accuracy, richness, speed, and breadth across various US sports betting products and markets.
Entain’s acquisition of Angstrom Sports is expected to have a significant impact on BetMGM, the joint venture between Entain and MGM Resorts International. BetMGM is one of the largest online sportsbook operators in the US, and Entain’s role in this partnership includes providing technology and risk analytics. With the integration of Angstrom Sports’ capabilities, BetMGM can enhance its offerings in live betting and same-game parlays, two rapidly growing and highly profitable segments of the sports betting market.
Jette Nygaard-Andersen, CEO of Entain, expressed her excitement about the acquisition, emphasizing the potential it holds for BetMGM.
“Their next-generation forecasting, pricing, and risk management capabilities will unlock significant opportunities across BetMGM’s U.S. sports betting offering, particularly in the fast-growing markets of parlay and in-play wagering,” she said.
Angstrom Sports brings a wealth of expertise and solutions to Entain’s table. Their pricing solutions cover a wide range of US sports, including college basketball and football, Major League Baseball (MLB), the NBA, NFL, NHL, and the PGA Tour. Their next-generation sports modeling and data analytics provide invaluable insights and accurate predictions, enabling sportsbooks to make well-informed decisions and set competitive odds.
Angstrom Sports’ proprietary offering sets them apart from their competitors. Their advanced predictive modeling creates highly sophisticated pricing and forecasting capabilities, providing an edge in the highly competitive US sports betting market. With this acquisition, Entain secures its position as the only global operator with in-house forecasting, analytics, risk, and pricing capabilities specifically tailored for the US sports betting market.
Entain has a track record of expanding its portfolio through strategic acquisitions. Over the years, the company has made several notable acquisitions, allowing it to expand its operations into various markets globally. The acquisition of Angstrom Sports is the latest addition to Entain’s buying spree, which includes the purchase of Polish bookmaker STS Holding S.A for $946 million and Tiidal Gaming NZ, the owner of esports betting developer Sportsflare, for $9.9 million.
These acquisitions demonstrate Entain’s commitment to growth and innovation in the gaming industry. By integrating cutting-edge technologies and expertise from various acquisitions, Entain aims to provide its customers with an unparalleled sports betting experience across different markets.
Entain’s recent acquisition has significant implications for the U.S. sports betting market. The move highlights Entain’s commitment to expanding its presence in the U.S., capitalizing on the growing demand for sports betting in the country. With BetMGM as its key vehicle, Entain aims to capture a substantial share of the US market by leveraging Angstrom Sports’ advanced analytics and forecasting capabilities.
