EquiLottery Games, recently rebranded as EQL Games. The change downplays the Equi part which reflected its 2014 beginning to develop the first live horse racing lottery game. The new vision speaks to expanding lottery connections to other major sports.
The improved technology expects to make such games faster and less expensive to build.
“Earning a fuller understanding of the lottery industry over the past seven years, our vision has evolved significantly,” EQL Games founder and CEO Brad Cummings told the Public Gaming Research Institute. “We are passionate about this new direction for EQL Games, which combines the excitement of our live sports draw game studio and the ingenuity of our new technology offerings. This two-pronged approach allows us to bring practical innovation to lotteries that help with everyday issues and also deliver products to lotteries that expand what the lottery is and can be.”
EQL Games developed a suite of live sports lottery games last August with the three-number live horse racing lottery game Win Place Show. EQL has partnered with many major sports leagues in development of this category including Major League Baseball, National Basketball Association, NASCAR, and Team USA for lottery games.
