EquiLottery recently became an Industry Stakeholder of the Thoroughbred Aftercare Alliance, the national leader in accreditation and financial support for aftercare organizations that retire, retrain and rehome Thoroughbreds at the end of their racing careers. EquiLottery will make an initial donation to launch the partnership, and has pledged a minimum of ,000 a year for each lottery offering EquiLottery.
The TAA follows a strict code of standards reviewed and approved by the American Humane Association and the American Association of Equine Practitioners. It was initially funded by seed money from Breeders’ Cup Ltd, the Jockey Club and Keeneland Association Inc.
Founded in summer 2014, EquiLottery has developed a lottery product based on live horseracing results and has arranged agreements with lottery industry leader IGT Global Solutions and tote system leader AmTote International. EquiLottery also is developing an IOS and Android mobile app, which will allow players to watch races live and on replay, scan tickets and set push notifications for upcoming races.
EquiLottery founder and Chief Executive Officer Brad Cummings said, “The EquiLottery mission has always included being a part of the solution to the problems facing the industries we serve. Joining the Thoroughbred Aftercare Alliance as an Industry Stakeholder only furthers that mission. We have been very impressed by the tireless work and dedication shown by Stacie Clark-Rogers and her team to ensure Thoroughbreds have a good life after their racetrack career is over. EquiLottery is proud to stand with them and the entire TAA board as we all work to better the industry we love so dearly.”
TAA Operations Consultant Stacie Clark-Rogers said, “We are delighted to count Brad and the EquiLottery team as the newest supporters of the TAA. Having the foresight to make this kind of commitment at such an early stage in their company’s lifespan speaks volumes for the character of the founding team and the exciting future for this important industry innovation. We look forward to counting EquiLottery as supporters of the TAA for years to come.”
The Lexington, Kentucky-based nonprofit Thoroughbred Aftercare Alliance has accredited and helps fund 64 aftercare organizations supporting more than 180 facilities across the U.S. and Canada.
