ESPN to Load Up Sports Betting Content

Sat, Oct 2, 2021

ESPN’s parent company, Disney, has all but signed a deal with sportsbooks, allowing the network to expand programming aimed at bettors.

ESPN to Load Up Sports Betting Content

Disney owns ESPN. ESPN expands sports betting programs. It was inevitable that Disney would partner with a sportsbook sooner rather than later.

Not only has ESPN programming The Daily Wager and ESPN Bet, but the network promoted executive Mike Morrison to vice president of sports betting and fantasy for the company. They met with Caesars Entertainment and DraftKings to discuss a partnership.

Disney CEO Bob Chapek told a Goldman Sachs investor conference that the company will be ”more aggressive in sports betting” by exploring a partnership deal for the company.

Front Office Sports said ”Everything is on the table” for ESPN to generate revenue in the sports betting. ESPN is hoping for $3 billion payday in a multiyear deal to attach its name to an existing sportsbook.

**GGBNews.com is part of the Clarion Events Group of companies (Clarion). We take your privacy seriously. By registering for this newsletter we wish to use your information on the basis of our legitimate interests to keep in contact with you about other relevant events, products and services which may be of interest to you. We will only ever use the information we collect or receive about you in accordance with our Privacy Policy. You may manage your preferences or unsubscribe at any time using the link in our emails.