The Association of European Professional Football Leagues and data partners Genius Sports, Sportradar and Stats Perform, have announced a second multi-league agreement that now includes 16 pro leagues.
for an additional three seasons ending in 2022 which marks the continuation of an initial cooperation that began in 2017.
The agreements now include sixteen (16) professional football leagues:
- The Austrian Bundesliga
- Belgium ProLeague
- Czech Ligová Fotbalová Asociace
- Danish Divisionsforeningen
- Finnish Football League Association
- Greek Super League
- Israeli Professional Football League
- Professional Football League of Kazakhstan
- Latvian Football Higher League
- Dutch Eredivisie
- Norwegian Toppfotball
- Liga Portugal
- Romanian Liga Profesionista de Fotbal
- Serbian Super Liga
- Swedish Föreningen Elitfotboll
- Swiss Football League
The non-exclusive agreements give the 16 leagues’ official betting data partners access to optimal, secure positions in-stadia for the live collection of fast data allowing them to offer the most accurate and reliable data services to their betting operator customers.
Jacco Swart, managing director of the European Leagues, said, “This partnership captures one of the key aims of the European Leagues when it comes to providing valuable and innovative services to our member leagues. The European Leagues are uniquely positioned to take advantage of opportunities such as these and we look forward to continuing to support the development of our members in relation to league business development. I’m delighted that we have not only being able to continue the relationship we have developed with these companies, but that the number of leagues participating in this collective commercial project increased significantly which is the best proof that this approach functions.”
Steven Burton, managing director of Genius Sports, said, “This expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games. Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.”
David Lampitt, managing director of sports partnerships for Sportradar, added, “Sportradar is very pleased to partner with the EL given the progressive approach they have adopted for this deal. We view cooperation as key to the integrity, growth and sustainability of global sport, and we look forward to continuing to working together in an open, transparent and collaborative manner for the benefit of the leagues.”
And Alex Rice, chief rights officer for Stats Perform, agreed, “Stats Perform is delighted to continue and expand our partnership with European Leagues. The transparent and progressive approach taken by European Leagues, provides value and security for the member leagues and encourages the collection and distribution of high-quality fast data with the upmost integrity to the betting markets.”
