Slot and payment equipment supplier Everi Holdings announced the debut of the “Everi Cares Giving Module,” following the recent successful completion of a 30-day beta trial at a Las Vegas casino. Designed to make social consciousness a convenient priority on the casino floor at the time of a kiosk-based voucher redemption, Everi Cares Giving Module allows players to easily donate funds to fully vetted charities and enables casinos to give back to their communities, enhance their own corporate responsibility programs, and better engage with players looking to donate to charities.
“We are delighted to add this innovative new capability to our world-class payments product suite and make it available to our customers for the first time,” commented Michael Rumbolz, president and chief executive officer of Everi. “The Everi Cares Giving Module offers a completely new and convenient way for casinos and their players to make a powerful positive impact on their local community by creating a direct link between the casino floor and worthy local charities.
“This easy-to-implement new product offering is unique to Everi, and greatly expands the capabilities and power of our payments solutions while providing noticeable operational and marketing benefits for casino operators.”
Everi Cares Giving Module provides an opportunity for players redeeming a gaming voucher at an Everi full-service kiosk to donate all or part of their ticket to select charities.
“Everi is dedicated to helping our customers support the communities in which they operate, and we are excited to provide them with this tool which ultimately benefits everyone,” Rumbolz said. “The introduction of the Everi Cares Giving Module follows on previous charitable programs such as our TournEvent for Charities held at the Global Gaming Expo and our Tribal Leaders Charity Slot Tournament at the Indian Gaming Tradeshow & Convention, along with countless other events and causes supported by the company and our team members each year. We look forward to rolling this new product out to our customers in the coming months.”
Casino operators are also positioned to benefit in their operations and community relations when implementing the Everi Cares Giving Module in their full-service kiosk footprint. Operationally, it helps reduce the amount of abandoned vouchers and lowers coin-handling expenses by pushing coin redemption awards towards charitable donations and, potentially, eliminating the need for coins on the casino floor.
In addition, it helps casinos in their community relations programs as it increases the profile of local charities in the eyes of players, creates an initial player-charity relationship, builds community awareness for casinos and appeals to the generosity of the millennial generation.
