Internet gaming supplier EveryMatrix announced a partnership with German-based operator bet-at-home. The new agreement will see bet-at-home revamp its casino product across several markets, including Germany and the U.K.
Founded in 1999 and listed on Frankfurt Stock Exchange since 2004, bet-at-home is an established brand with more than 5.4 million registered customers worldwide. The operator has maintained a leading market position in several European countries over the years and is one of the most respected bookmakers in the space. Bet-at-home’s roots are deep into the sports sector, and the company is now seeking to increase its casino offering to provide customers with the best entertainment options across products.
The operator has agreed to leverage EveryMatrix’s iGaming Integration Platform, CasinoEngine, to boost its activity in the casino vertical. Through the new agreement, EveryMatrix will also supply bet-at-home with its BonusEngine solution to drive acquisitions and retention going forward.
Bet-at-home will overhaul its front end using EveryMatrix’s custom-made casino lobby widgets. This plug-and-play toolkit enables bet-at-home fast launch, and offers unlimited customization options with very little front-end development.
“At bet-at-home, we are driven by a customer-centric mindset,” said Richard Greslehner, head of business development at bet-at-home. “With the ambition to build products that delight our customers, we are consistently striving for operational excellence. With EveryMatrix as a new partner, we are confident to achieve our goals and further strengthen our market position.”
Stian Hornsletten, chief commercial officer at EveryMatrix, added, “Our casino team is delighted to start this new partnership with bet-at-home. As a top European brand, bet-at-home’s standards are above market, and we’re privileged to have been selected to help drive their casino product forward. CasinoEngine and BonusEngine are a winning combo, as seen from our existing clients’ success, and I’m eager to see bet-at-home presenting a stellar casino experience to all of their 5 million-plus players.”
CasinoEngine has won several major agreements in the past five years, and is currently catering to Europe’s leading online brands, including OPAP, Norsk Tipping, Flutter Entertainment, Wunderino and BetVictor, among others.
