Facenda Named Aqua Caliente Casino Marketing Head

Michael J. Facenda, who has a long history of marketing with hotels and casinos across the United States has been named vice president of marketing for Agua Caliente Casino Resort Spa and Spa Resort Casino in California’s Coachella Valley.

Facenda Named Aqua Caliente Casino Marketing Head

Michael J. Facenda, a 30-year veteran of the gaming industry has been named vice president of marketing for Agua Caliente Casino Resort Spa and Spa Resort Casino in southern California.

Facenda will be in charge of all marketing operations for the two resorts located in Rancho Mirage and Palm Springs, as well as for future expansions in the Coachella Valley. He will report directly Agua Caliente Casino Resorts COO Saverio Scheri III.

In a statement Scheri said, “Michael has an impressive history of marketing leadership roles with hotels and casinos across the nation.” He added, “This role exemplifies our commitment to continuing to refine and amplify our marketing efforts across both of our properties in an effort to continue to meet the needs of our guests and audiences.”

During his career Facenda has been general manager and vice president of marketing at several casinos across the United States. He has specialized in property advertising, entertainment, branding, public relations, retail promotions, loyalty card and database operations as well as quality assurance. His most recent post was a vice president and general manager of gaming at Hoosier Park Racing and Casino in Indiana.