Fanatics no longer needs to tack A PointsBet Experience to its name when it comes to online gaming in New Jersey. The sports apparel and merchandising giant finished its makeover for both sports betting and iGaming.
Fanatics has paired with the sports betting license of Meadowlands Racetrack in East Rutherford while partnering with Bally’s Atlantic City for its online gaming license, according to PlayNJ.
For New Jersey PointsBet patrons, the username, password, account balance, rewards points, and responsible gaming information transfer directly to the Fanatics sportsbook.
New Jersey marks the last state to undergo the elimination of the PointsBet stage—the 20th with a Fanatics sportsbook and the fourth with Fanatics online casino.
During the first quarter, Fanatics generated $55.6 million from sports betting and $3.2 million from internet gambling. The results speak to the company’s intent of mirroring the course taken by DraftKings and FanDuel.
Fanatics Holdings Inc. created the parent of Fanatics Betting & Gaming in 2021 but added PointsBet’s U.S. segment in 2023 for $225 million. The purchase gave Fanatics a ready-to-roll market, including New York and New Jersey. With its database of sports fans and financial wherewithal, Fanatics believes it has an advantage.
