Fanatics is expected to add sportsbook operator to its portfolio. The sports merchandising company met with Rush Street Interactive and Betsson and reported positive results have proven positive for a possible sale in short order.
Fanatics hired FanDuel CEO Matt King and Action Network Chief Operating Officer Ari Borod, building a team.
Rush Street seems to be the logical choice. They have a presence in 10 states including New Jersey and in terms of online gross sports betting revenues rank in the top five. Since the brand is weak despite success, a change to Fanatics would be an easy move.
Rush Street appears poised to acquire the rights to ESPN’s name in gambling, a move which could cost $3 billion for the rights. Betsson offers backend technology, a worthy product, but has no operations in the U.S
