The New York Yankees and FanDuel have history together. On April 25, they cemented more of their history with a multi-year expansion that will keep them joined together for a long time, according to Covers.
“There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company, we’re delighted to remain partners with our hometown team,” said Mike Raffensperger, FanDuel’s chief marketing officer, in a press release. He added that there is no fanbase more passionate about their team than Yankees fans.
The agreement gives FanDuel VIP hospitality accommodations at Yankee Stadium, brand signage in right field, and rotating advertisement space behind home plate for televised broadcasts. FanDuel will also get to use the Yankees’ logo.
“We are very excited to be continuing our relationship with FanDuel, our partner since 2020,” said Michael Tusiani, senior vice president of partnerships for the Yankees, in a press release. “We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
Earlier in April, Caesars Entertainment agreed to a partnership with the crosstown rival, New York Mets. Caesars has the rights to open a 13,000 square-foot sportsbook lounge on the Excelsior Level at Citi Field as part of that deal.
Last year, BetMGM became an official sports betting partner of Madison Square Garden Sports, which owns the Knicks and Rangers. The agreement includes BetMGM promotions inside the Garden and on digital platforms. The BetMGM brand will be part of broadcasts by MSG networks.
