FanDuel Sportsbook has expanded its association with the NFL to include a partnership in Canada. The multi-year deal permits the sportsbook to
- use NFL and team marks;
- create league-themes freebie games in Canada;
- run league-themed campaigns which offer customers a chance to win trips to games.
“We’re thrilled to extend our partnership with the NFL to Canada,” FanDuel Canada General Manager Dale Hooper said in a release. “Ontario sports fans are passionate about American football, and this collaborative effort will bring them more ways to enjoy the sport with friends and family in a fun and responsible way.”
Earlier in the year, FanDuel partnered with TSN, the exclusive broadcast partner of NFL Canada. The agreement will integrate betting content, according to Legal Sports Report.
“With the FanDuel partnership in Canada we are able to provide fans with unique and entertaining experiences that will continue to drive high engagement for both organizations,” said NFL Canada Director of Corporate Partnerships Gavin Kemp in the release.
FanDuel has additional expanded agreements with Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs and Toronto Raptors.
The NFL previously made Ontario Lottery and Gaming‘s ProLine+ its first Canadian sports betting partner. The OLG also has deals with the NHL, NBA and MLB.
NFL betting is king in the U.S., and it is expected to draw plenty of action in Canada as well. As popular as the NFL is when it comes to sports betting, the agreement with Canada is not going to come close to the U.S. side of the border, said BetMGM CEO Adam Greenblatt.
“We think that [the NFL] will probably be the biggest betting sport, but not by the margin that exists in the U.S.,” Greenblatt said.
