Genius Sports Ltd. has inked a new agreement with FanDuel Group to provide a range of official NFL data, content, media products and trading services. This follows FanDuel’s selection in April as one of the NFL’s official sports betting partners.
At the same time, Genius Sports was chosen as the league’s exclusive live streaming partner as well as a distributor of official play by play stats and betting data feeds. Alongside the NFL’s official data feeds, Genius Sports will create value for FanDuel for pre-match and in-game betting and more.
FanDuel will also access official data-powered in-play content and live trading solutions across multiple sports and thousands of live events.
“We are delighted to partner with FanDuel to help them create the most compelling and contextual sports betting experience possible,” said Mark Locke, CEO of Genius Sports. “With official data at its heart, this partnership enables FanDuel to better engage and monetize its customer base at every step of their journey.”
Niall Connell, general manager of FanDuel Group, said “We are always looking for ways to improve our product and the data opportunities gained via this agreement help FanDuel achieve that objective.”
