The WNBA has signed a partnership deal with DFS operator FanDuel which marks the first time daily fantasy contests will be offered on a women’s professional sports league.
“We are constantly looking to innovate by finding new opportunities to engage with our passionate fans and introduce the WNBA to wider audiences,” WNBA president Lisa Borders said in a press release. “This partnership with FanDuel and our new one-day fantasy game will be a fresh, unique way for fans to further connect with their favorite WNBA players and teams throughout our season.”
The WNBA is hoping this new venture brings more fans to the league, which is beginning its 21st season.
“We’ve seen fantasy sports as one of the most engaging ways for fans to interact with the game,” WNBA chief operating officer Jay Parry said. “It’s in line with our growth strategy and the announcement we made last week with Twitter. We see this as a way to engage with new fans. … We’re happy that FanDuel recognized the potential and growing interest in women’s sport.”
