The newly formed FanDuel Group will use its network of horseracing cable and digital channels to air informative shows on sports betting.
The group—a merger of FanDuel and paddy power Betfair’s U.S. operations—will invest heavily in the programming to air on its TVG and TVG2 cable networks, as well as TVG’s digital channels. The channels are now currently dedicated to covering horse racing.
FanDuel CEO Matt King told Bloomberg news that the content wouldn’t be dominated by references to the FanDuel brand to ensure that “it’s not viewed as an infomercial for FanDuel.”
“We are going to be investing heavily in content,” King said. “There’s a lot of different formats we can distribute through and a lot of different channels.
FanDuel recently opened its first retail sportsbook this month at New Jersey’s Meadowlands racetrack. King told the news service he’s “very happy” overall with the results at the Meadowlands, which grossed $3.5 million in total wagers in its first nine days.
FanDuel has also signed agreements to operate sports betting facilities at Tioga Downs in Nichols, New York, and the Greenbrier resort in White Sulphur Springs, West Virginia. He’s also pursuing partnerships in other states, he said.
