FanDuel, YouTube Partner for NFL Sunday Ticket promotion

FanDuel, the biggest sportsbook operator in the United States, has partnered with YouTube to offer a unique promotion for NFL Sunday Ticket.

FanDuel, YouTube Partner for NFL Sunday Ticket promotion

Popular online sportsbook FanDuel has teamed up with YouTube to offer a limited-time promotional offer for NFL Sunday Ticket. This partnership allows fans to access NFL games that are not available on traditional TV affiliates in specific markets.

With the aim of enhancing the sports betting and entertainment experience for millions of fans across the United States, this collaboration is set to revolutionize how fans engage with their favorite teams and players.

Between August 21 and September 18, new FanDuel Sportsbook customers have the opportunity to receive $200 in Bonus Bets and $100 off NFL Sunday Ticket when they place a $5 bet. Existing customers who bet $5 will also receive $100 off NFL Sunday Ticket. This limited-time offer is designed to provide FanDuel customers with an enhanced experience, making it easier for them to access every out-of-market Sunday afternoon NFL game.

“Partnering with YouTube to help deliver NFL Sunday Ticket on YouTube and YouTube TV to our customers places FanDuel squarely at the intersection of one of the most valued sports and media offerings in the world,” said FanDuel CCO Mike Raffensperger. “This partnership makes FanDuel the only category partner, making it easier for fans to access every out-of-market Sunday afternoon NFL game and elevates the sports betting and entertainment experience for millions of fans across the United States,”

In a groundbreaking deal announced in late 2022, YouTube acquired the rights to NFL Sunday Ticket for a duration of seven years. This deal, valued at $2 billion, positions YouTube as a leading platform for NFL fans to enjoy exclusive content and live games. Fans can access NFL Sunday Ticket either as an add-on package on YouTube TV or as a stand-alone option on YouTube Primetime Channels.

As part of its ongoing commitment to innovation, FanDuel is set to launch a new technology called FanDuel Explore. This feature aims to provide fans with a simplified betting experience by presenting them with narrative-driven question format bets. By asking questions such as “Who will win this game?” and “How many points will be scored?”, FanDuel Explore caters to newer wagering aficionados, helping them acclimate to the betting process with ease.

The collaboration between FanDuel and YouTube brings significant benefits to both companies and NFL fans alike. For FanDuel, this partnership places them at the intersection of one of the most valued sports and media offerings in the world. It solidifies their position as a category partner, providing fans with unparalleled access to every out-of-market Sunday afternoon NFL game.

YouTube, on the other hand, expands its portfolio of exclusive content by acquiring the rights to NFL Sunday Ticket. This move enhances the platform’s appeal to sports enthusiasts, attracting a wider audience and cementing its position as a leading streaming service. With the addition of NFL Sunday Ticket, YouTube further establishes itself as a go-to destination for sports fans looking for high-quality, exclusive content.

To access NFL Sunday Ticket on YouTube and YouTube TV, fans can choose between two options. They can either subscribe to the NFL Sunday Ticket add-on package on YouTube TV or opt for the stand-alone option available on YouTube Primetime Channels. Both options provide fans with exclusive access to NFL games that are not broadcast on traditional TV affiliates, ensuring they never miss a moment of the action.

The cost of an NFL Sunday Ticket subscription on YouTube ranges from $349-$489 for the season.