Fifth Street Gaming, the operator of North Las Vegas’ Lucky Club Hotel & Casino, is partnering with Texas-based sports bar franchise Ojos Locos Sports Cantina to rebrand the property as a hotel and casino centered around Latino culture, the first of its kind in the U.S.
The property is located off of Interstate 15 near Cheyenne Avenue, and it will undergo extensive renovations and remodeling, including the addition of an Ojos Locos restaurant which is reported to be the largest yet for the franchise.
The two companies have yet to comment on how much each party will invest in the renovations or what the name of the property will be, but construction is expected to finish sometime near the end of the year.
In a statement released by the company, Fifth Street CEO Seth Schorr described Ojos Locos as “the ideal partner” for the project because of their track record of “providing authentic hospitality experiences to the Latino community.” Schorr also mentioned that Fifth Street themselves have an extensive history of putting on successful Latino-oriented entertainment events, which was partly why the partnership was appealing to both sides.
The project will aim to create a comprehensive Latino-focused gaming experience, with Latino culture being a prominent feature of the casino’s dining, entertainment, and gaming offerings. The renovation will feature a 10,000 square-foot casino floor, a new entertainment venue and the aforementioned Ojos Locos restaurant which is expected to have a maximum capacity of about 300.
“We look forward to adding to the Latino community experience with our excellent service, delicious food and fun atmosphere,” said Laura Caudillo, an Ojos Locos marketing executive, in a company release.
Ojos Locos currently operates 18 locations across Arizona, New Mexico and Texas–this latest project will be the company’s first foray into the Nevada market.
