Finland’s Paf gaming operator announced new directives in its drive to wipe out high rollers who lose more than €30,000 from it player base.
The company has recently taken the unusual step of published its players’ annual wins and losses. Last year, Paf also introduced a permanent yearly limit that applies to all customers who play the company’s online games. A maximum yearly limit of €30,000 was introduced last year.
Paf now says it will remove all big players from its player base and stop direct marketing to risk players.
“We can guarantee that Paf won’t have any ‘high roller’ revenue by 2020 since the ‘loss limit’ will be fully implemented then,” said CEO Christer Fahlstedt in a press release. “ I can also promise that we will continue to report with complete transparency on the revenues from our various customer groups. We are probably the first gaming company in the world to show openly and transparently what our customer database looks like. These are the figures that most gaming companies want to hide because it shows that a few individuals can have an enormous impact on their operating results. We need a genuine debate. By being transparent we want to highlight this issue, which is absolutely crucial for the future of the industry. We urge our colleagues in the gaming industry to share their corresponding figures.
“The figures show that the ‘loss limit’ and our tougher measures in gambling responsibility mean that we have lost over €4m in revenue annually from our big players,” Fahlstedt said. “It is a lot of money. But it is unsustainable money that we no longer receive and which the whole gaming industry should say no to.”
Despite the moves, Paf has seen a 24 percent growth in players over the last year.
“Our reduced revenues are entirely driven by a sharp reduction in the big players’ losses, but at the same time we have increased the number of players who play for smaller amounts. It is something we are proud of and it shows that our actions have had a concrete effect,” Fahlstedt said. “The statistics also show that almost a third of our players ended the year in profit and this is often forgotten. It reveals why so many people like to play for money.”
