Finnplay, BetConstruct Sign Sportsbook Partnership

Finland-based Finnplay recently formed a partnership with BetConstruct of Malta designed to reach more sportsbook customers. The agreement allows Finnplay to re-sell BetConstruct's managed sportsbook services to its own customers.

Online and mobile gaming software company Finnplay of Helsinki, Finland recently signed a partnership agreement with Malta-based BetConstruct aimed at reaching more sportsbook customers. Under the agreement, Finnplay will re-sell BetConstruct’s managed sportbooks services to its own customers. Finnplay Chief Executive Officer Martin Prantner said two international customers could go live with the sportsbook before the end of the month.

BetConstruct will be the latest third-party software to be integrated into Finnplay, following previous partnerships with Ezugi and BetSoft Gaming.

“The deal with BetConstruct will improve the business of Finnplay since now we can also offer a sportsbook on our platform. This means we can also target customers who are primarily interested in a sportsbook solution and not only in casino or gaming,” Prantner said.

BetConstruct Chief Executive Officer Suren Khachatryan added, “With the accelerated growth in mobile sports betting, demand is at an all-time high for our scalable and customizable sportsbook technology, which allows operators to innovate and differentiate their brands.”