FireKeepers Extends Speedway Partnership

FireKeepers Casino Hotel in Battle Creek, Michigan will extend its partnership with Michigan International Speedway for three more years. The casino has sponsored the FireKeepers Casino 400, a NASCAR Cup Series Race at the racetrack since 2016. It's set for August 22, 2021.

FireKeepers Extends Speedway Partnership

FireKeepers Casino Hotel in Battle Creek, Michigan announced it has extended for another three years its sponsorship at Michigan International Speedway, including the FireKeepers Casino 400, scheduled for August 22, 2021. FireKeepers has been an annual entitlement partner for this NASCAR Cup Series race at Michigan International Speedway since 2016.

FireKeepers Chief Executive Officer Kathy George said, “All the excitement and drama of NASCAR racing in 2021 will be focused on the FireKeepers Casino 400 and we are pleased to extend this winning partnership for three years. The Michigan Speedway experience is fantastic for the fans and this meshes perfectly with the service and attention we give to our guests every day. We can’t wait to get back to a great crowd roaring its approval as the cars cross the start/finish line.”

Michigan International Speedway President Rick Brenner added, “As we begin the process of ushering in the 2021 season, we are excited that we have the opportunity to continue our partnership with FireKeepers Casino for another three years. They have been a tremendous partner since 2016, as working in tandem we have been able to provide numerous unique experiences for our fans. We look forward to creating many more ways in which we can make a visit to Michigan International Speedway a memorable one for the entire family.”