Scientific Games Corp. has been chosen by FireKeepers Casino Hotel in Battle Creek, Michigan, to provide sports betting and iGaming to players in the state, following the recent passage of a bill legalizing sports and online casino betting.
Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.
FireKeepers Casino will benefit from OpenSports, a reliable modular sportsbook solution that empowers operators to choose the technologies and services that best benefit their business. The launch in Michigan will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games’ leading managed trading service.
In addition, FireKeepers will receive world class iGaming content via Scientific Games’ OpenGaming content aggregation platform. Once approved by state and tribal regulators, the company’s portfolio of U.S.-available slot games will launch online for players across the state.
Jordan Levin, group chief executive of SG Digital, said, “We’re incredibly excited to launch with FireKeepers Casino. They’re a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan.”
“Our goal is to create a 360-degree entertainment experience,” added FireKeepers CEO Kathy George, “and we’re building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower.
“We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan’s betting landscape. We’re the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we’re thrilled to offer sports betting and iGaming both online and in our upscale property.”
