On October 12, Parleh Media Group, a homegrown source for sports betting news in Canada, launched Parleh TV, the country’s first dedicated sports betting broadcast network. Just in time for the start of the NHL season.
Parleh is partnered with the media software solutions provider Bitcentral and will use its workflow tool FUEL to power the channel.
It is a free online channel available free to all sports fans 24/7. Parleh has hired dozens of content creators offering sports betting shows and segments such as Puck Talks (about hockey, obviously), Parleh Today, Parleh Picks, Footy Talks, Five A Side, Fast Money EPL and Spreadzies.
Kevin Kennedy, president and executive producer of Parleh Media Group, declared, “From NFL over/unders and weekly CFL winners to dark-horse picks for the Stanley Cup, the Parleh has taken the unknown out of sports betting and is making it fun and entertaining for the everyday sports fan.” He added, “Our social accounts are already a must follow, and now with Parleh TV we can be there for Canadians 24/7 to help them get through all the clutter and data so they can be informed and entertained when they make a casual bet.”
FUEL General Manager Greg Morrow added, “We are thrilled to be working with Parleh Media Group on this innovative project to reach sports fans with their unique content; perfectly aligned to support the rapid growth of sports betting.” Morrow continued, “Our FUEL solution will deliver a broadcast-quality user experience to Parleh TV viewers and provide a scalable platform for the syndication of The Parleh content across many channels.”
It will include advertising and sponsorship programs, with commercial opportunities managed by sports media consultancy, ThePostGame, which works with Canadian and U.S. sports properties; with NBC Sports and PGA Worldwide Exhibitions being two examples.
