In a blog posted December 13, Flutter CEO Conor Grant summarized the company’s progress in putting consumer safeguards to reduce gambling harms.
“We have been looking at meaningful ways we can enhance customer protections—not just because it is the right thing to do, but also because it is vital for the sustainability of our industry,” he said.
Take the “Affordability Triple Step” system, which focuses on a risk-based approach based on individual customers’ needs and circumstances, according to iGaming Business.
The first step begins at registration, where spend limits are allocated. Step two involves monitoring through Flutter’s safer gambling controls. If these two steps are unable to pick out someone with gambling harm, the final step prevents loss growth.
“We know that blanket measures are blunt instruments that will fail to tackle the issue,” Grant explained. “Each customer’s circumstances are different, which is why we need to take a risk-based approach to safer gambling and affordability.”
In the past year, Flutter’s responsible gambling initiatives addressed young people, those under 25. This age group tends to have a higher risk profile, thus they’re vulnerable. As a result, the firm implemented net deposit limits of £500 (US$666) per month for 25 and below beginning early next year.
78 percent of 18-24-year-olds supported the restriction. Other restrictions implemented in Ireland include a ban on credit card usage in retail and online gambling and a whistle-to-whistle ban on gambling advertising pre-watershed.
“Again, we have been clear that we will not wait for regulation where there is clear evidence to act,” he said. “And as we continue to evolve for the benefit of our millions of customers, we remain committed to driving meaningful change across the industry.”
