Flutter Entertainment, parent of Betfair and FanDuel, has announced it will tie 10 percent of annual staff bonuses to initiatives to help prevent gambling addiction.
The world’s largest iGaming group said it’s part of a package of goals to persuade 75 percent of active patrons to use safe gambling tools by 2030. The move comes as sportsbooks face intense pressure from the government to deal with addiction, according to City A.M.
The government is expected to release a white paper in the coming months, which looks to stamp out problem gambling in the U.K.
Back in December, the Gambling Minister emphasized at the GambleAware annual conference: “Our review is looking at a very wide range of issues and our call for evidence received 16,000 submissions which we are considering carefully. We will publish a White Paper which sets out our vision for the sector in the coming months.”
Flutter gives customers the ability to place deposit and loss limits on their accounts and customers can take short breaks/timeouts. If they self-exclude, it is a minimum of 6 months.
“During 2021 we further enhanced our safer gambling measures across the Group, investing over £45 million (US$60 million). Our new Play Well strategy will materially enhance our global customer protections and serve as a framework for the wider industry,” chief exec Peter Jackson said in a statement.