Flutter Entertainment Plc agreed to sell its Oddschecker Global Media subsidiary to Bruin Capital for £155 million (US$216.5 million). Flutter will receive £135 million in cash and deferred payment of £20 million.
The sale allows Flutter to concentrate on its core global gambling brands.
Led by former NASCAR executive and IMG President George Pyne, Bruin is a sports-oriented private investment group actively targeting purchases.
Bruin expects to globalize Oddschecker with a focus on the U.S. market, hoping to reproduce the newcomer’s U.K. success, according to SBC News.
“Oddschecker Global Media is a dynamic company with tremendous potential. The team has deep, fact-based intelligence and experience with the mindset and needs of bettors at every level,” Pyne’s statement read.
Oddschecker has a 21-year legacy providing players with bookmaker information and handling some 120 industry clients in Europe and the U.S.
“Over the last 21 years, Oddschecker Global Media has grown to become the U.K.’s leading sports betting affiliate, achieved through the hard work of our employees and valuable support from Sky Betting and Gaming and, more recently, Flutter Entertainment,” said Toby Bentall, CEO of Oddschecker.
