Focusbet, the Malta-based and regulated online sports book and casino operated by Limas Ltd., has launched an affiliate program in partnership with Paysafe Group’s affiliate software provider Income Access. The program will be powered by Income Access’ affiliate management platform.
Launched in 2015 and regulated by the Malta Gaming Authority, Focusbet offers players a sports book featuring a wide range of sports markets, including football, rugby league and union, basketball, tennis and American football as well as niche markets such as United Fighting Championship (UFC) bouts and snooker. The brand also includes live sports-betting functionality for a range of sports.
To complement its sports-betting offering, Focusbet boasts a state-of-the-art online casino. A full suite of casinos games includes online slots such as Game of Thrones 243 Ways and Guns ‘N Roses, as well as original slots and a range of table games.
Focusbet provides players with a range of payment options, including Paysafe’s Neteller and Skrill digital wallets.
To celebrate the launch of the brand’s new affiliate program on the Income Access platform, which has won eGR’s “Affiliate Software” B2B Award every year since 2013, Focusbet is offering new depositing players a 100 percent welcome bonus for the sports book and a 200 percent bonus for the casino.
The affiliate program features a promotional 30 percent revenue share commission structure for new affiliates. After the promotional period, commissions revert to a tiered revenue share structure of 20 percent to 35 percent, depending upon the number of players referred per month.
“After achieving significant growth over the past two years, we’ve decided to launch an affiliate program to ensure our brand continues to expand in 2017 and beyond,” said Giovanni Kari, CEO of Focusbet. “Given Income Access’ expertise in the European iGaming affiliate marketing space, its technology solution was the obvious to power our new program.”
The affiliate program will be managed by Focusbet’s in-house team of affiliate managers. They have multiple years’ experience managing sports-betting programs.
Lorenzo Pellegrino, CEO of digital wallets and Income Access at Paysafe, said, “Focusbet is an important recent addition to the European online sports-book market. We look forward to seeing our technology solution play a significant role in supporting the brand’s player acquisition via the affiliate channel.”
