Daniel Bliss, former communications executive for the UK Gambling Commission (UKGC), has joined YGAM, an organization that works to prevent problem gambling in the young, as head of external affairs.
Bliss spent three years at the UKGC, and was involved in key projects including major policy announcements and the launch of the National Strategy to Reduce Gambling Harms. He previously held roles in politics and in regional media, according to a statement from YGAM.
Lee Willows, the organization’s co-founder and chief executive, said, “I am delighted to welcome Daniel to what is an agile, inspirational and committed team. He joins at a key point in the charity’s development as we scale to deliver the UK’s first national education program with Gam Care and supported by members of the Betting & Gaming Council which will see us collectively reach 7 million young people over the next four years.
“Daniel brings valuable expertise to this dynamic role specializing in communications, marketing, public affairs and stakeholder engagement,” Willow continued. “His role at YGAM is to advance the organization’s marketing and communications across all channels, help drive the successful workshops and programs as supporting partnerships with commercial organizations operating in the gaming and gambling space. I am confident that in his role as part of the Senior Leadership team, he will play a crucial role in helping YGAM achieve its objectives.”
Bliss added, “I have worked closely with a range of stakeholders connected to the gambling industry over the last three years and I am thrilled to be joining YGAM at this exciting time in their journey. YGAM has an impressive track record for creating and delivering exceptional accredited education programs to minimize gambling-related harm among young people. As gambling continues to climb up the news and political agenda, I am looking forward to working with a talented and committed team as they continue to make a positive impact on such an important issue.”
In collaboration with GamCare and supported by the Betting and Gaming Council, YGAM has committed to jointly delivering at least one session of gambling awareness to all young people in the country, 11 to 19 years of age, by 2024.
