Central and Eastern European betting operator Fortuna Entertainment Group has added its Slovakia-facing sportsbook to the Playtech IMS platform, the company has announced.
The addition will allow Fortuna customers to access sportsbook funds across retail and online channels, and give Fortuna access to Playtech’s Engagement Center and responsible gambling tools across its omni-channel offering.
The launch marks the next stage in Fortuna and Playtech’s omni-channel deal, which was extended in November 2018, reported SBC News. Migration of its sportsbooks in the Czech Republic, Poland and Croatia will follow.
Once the casino licensing process is complete, Fortuna will launch Playtech’s casino suite and selection of third-party gaming content across the platform. The Playtech front-end portal framework will enable Fortuna to both integrate and personalize content using data-driven customization tools.
“Our strategic partnership with Playtech is central to growth plans and success so far,” said Fortuna CEO Per Widerstrom. “Fortuna customers can now enjoy a sophisticated and seamless user experience.
“Playtech’s data-driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level.”
Shimon Akad, chief operating officer of Playtech, added, “Fortuna’s continued growth trajectory is highly impressive and we are proud to be a strategic partner to one of the foremost operators in Europe.
“This partnership firmly leverages the power of the Playtech ONE solution, both from a marketing and player tracking perspective, and we believe there is further growth ahead as Fortuna continues to extend its omni-channel leadership.”
The migration comes after Playtech last month also expanded its relationship with Swiss Casinos-operated Casino Zürichsee to launch a new online live casino service and jackpot casino games in Switzerland.
Playtech supported Casino Zürichsee with the roll out of its platform earlier this month, and the operator will now bolster this offering by becoming the first online casino in Switzerland to launch both live casino and jackpot casino games.
