FOX Bet signed a new multi-year deal October 15 that makes the mobile sports betting product an authorized gaming operator of Major League Baseball in the United States.
As part of the agreement, FOX Bet has the right to use MLB’s official data feed and league marks across its FOX Bet sports betting app and FOX Sports Super 6, FOX Bet’s free-to-play game available nationwide.
“We continue to see a great appetite for the FOX Bet app as well as FOX Sports Super 6,” said Robin Chhabra, CEO of FOX Bet. “Having a partnership with MLB provides a better experience for our customers and comes just in time as the World Series kick into high gear.”
FOX Bet is an online and mobile sports betting product that was developed through a first-of-its kind national media and sports wagering partnership in the United States between The Stars Group Inc. and FOX Sports, a unit of Fox Corp.
As The Stars Group’s U.S. sports betting business, FOX Bet currently operates in New Jersey and Pennsylvania. The FOX Sports Super 6 launched nationwide in September giving players a chance to win hundreds of thousands of dollars each week. FOX Bet plans to expand its business nationwide as additional states legalize online sports betting.
“Adding The Stars Group and FOX Bet to our authorized gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice,” said Kenny Gersh, MLB executive vice president for gaming and new business ventures. “Our official data feed, including real time and reliable game statistics, and league marks will enable The Stars Group to build unique and engaging gaming products around our sport.”
The Stars Group and MLB will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of MLB games.
