Foxwoods Resort Casino in Connecticut last week announced its marketing partnership with Grandparents.com.
The casino, owned and operated by the Mashantucket Pequot tribe, will offer premium members of the American Grandparents Association $25 promotional offers when they joined the casino’s loyalty program, the Foxwoods Rewards Card. Members will also have access to the casino’s online gaming site: foxplay.com
American Grandparents Association is a social media and marketing program with 2 million members are 50 years old and older. Its potential market includes the U.S.’s 70 million grandparents.
Foxwoods COO Felix Rappaport commented, “We believe that Grandparents.com is a wonderful organization that provides real value to its members. To that end, Foxwoods Resort Casino is honored to be its partner in the Gaming, Resort and Entertainment segment.”
Steve Leber, chairman and chief operating officer of Grandparents.com, added, “Today’s announcement underscores our commitment to growing our list of benefits that are both relevant to the 2 million-plus AGA members and designed to meet the needs and interests of the active age 50-plus demographic who enjoy living life to the fullest.”
