Connecticut’s Foxwoods Resort Casino has launched its social casino, online.foxwoods.com, on a platform powered by Greentube Pro, the private-label social casino marketing platform of Greentube, the iGaming division of Austria’s Novomatic Group.
The relaunched social casino is the result of intense redesign, re-engineering and improvements by BlueBat Games, a subsidiary of Greentube.
“Both teams worked against an ambitious deadline in order to relaunch the desktop site and mobile apps (IOS and Android),” said Thomas Graf, CEO of Greentube. “The Foxwoods brand was the perfect foundation upon which to build a formidable social casino with the latest offerings. We are proud of the product and look forward to continued collaboration with Foxwoods and the Mashantucket Pequot Tribal Nation.”
Foxwoods looked to Greentube to design and launch a platform that engages with players across all platforms and devices. The relaunched Foxwoods social casino offers several new features and improvements, including:
• A branded experience—Greentube created a customized look and feel that reflects the physical appearance of the Foxwoods Resort Casino. Online players will recognize the Foxwoods lobby as well as other popular areas throughout the property.
• Improved rewards—The Greentube Pro offering engine is designed to perpetuate play and ultimately drive players back to the brick-and-mortar property with offers ranging from complimentary meals and hotel rooms to event tickets.
• Mobile play—The relaunched Foxwoods mobile casino operates on one seamless platform that offers the same virtual experience and rewards. Players can log in and double down wherever they have a broadband connection.
“This effort between Foxwoods and Greentube is the latest chapter in our strategic relationship,” said Rodney Butler, chairman of the Mashantucket Pequot Tribal Nation. “By leveraging Greentube capabilities, we have furthered Foxwoods as the industry leader across all gaming verticals.”
