Foxwoods Resort Casino in Mashantucket, Connecticut has selected TransAct Technologies’ Epicentral Promotion and Bonusing System to power the casino’s new FoxPerx slot bonus program. The system launched on March 1 on about 1,900 electronic devices.
FoxPerx is a new daily slots bonusing program for Foxwoods Rewards members. They simply use their loyalty card when playing their favorite machines and every few minutes will receive a bonus ticket redeemable for cash prizes of $5 to $500 or prizes including gift cards for Foxwoods’ dining and retail options.
The gaming industry’s only enterprise-level promotion and bonusing software system, Epicentral helps casino operators attract, reward and retain players. Foxwoods’ slot management and marketing teams can access Epicentral’s software suite to instantly deliver FoxPerx rewards directly to customers at select slot machines. The system is deployed with TransAct’s ServerPort device and Epic 950 ticket printer, installed in each gaming device, for real-time promotion delivery.
Bart C. Shuldman, chairman and chief executive officer at TransAct Technologies, said, “We are excited that Foxwoods Resort Casino has chosen our Epicentral Promotion and Bonusing System to help power their new FoxPerx slot rewards program. In an increasingly competitive industry environment, Epicentral is a unique, powerful tool that will help Foxwoods drive increased visitation and play among their rated players while serving to catalyze new player enrollment in their loyalty program. Foxwoods Resort Casino clearly understands that their customers demand great gaming entertainment and rewarding experiences each time they visit and we believe that their new FoxPerx program, powered by Epicentral, will enable Foxwoods to provide guests with an unmatched promotional environment throughout the property.”
Eric Pearson, vice president of Gaming and Revenue Enhancement at Foxwoods Resort Casino, said, “Our team is committed to providing guests with competitive, compelling and thrilling bonuses each time they visit Foxwoods and we are always looking for new technology solutions that help us differentiate our gaming offerings. We believe Epicentral system has an unmatched real-time capability to supplement the player experience, drive increased play across our casino floor and offer our players new ways to win. I know our players will value FoxPerx and the unique new bonuses this program will deliver.”
