Freehold Raceway to Go Mobile with PlayUp

Freehold Raceway, the last of New Jersey's racetracks to offer sports betting, has partnered with PlayUp to offer mobile wagering. The bets went live on January 12.

Freehold Raceway to Go Mobile with PlayUp

Freehold Raceway was the last of the three New Jersey tracks to offer sports betting when it went live with in-person wagering in October. On January 12, the track partnered with PlayUp, an Australian online sportsbook, to accept mobile betting in conjunction with Parx Casino in Pennsylvania.

The track hoped to go live online by November. The goal now is before the end of the first quarter, according to the Associated Press.

“Parx Casino is happy to partner with PlayUp in New Jersey as they debut their international expertise of online sports betting in the United States,” said Matthew Cullen, Parx’s senior vice president of interactive gaming and sports.

The track reported $291,632 in sports betting revenue last year, all of it from bets taken in person.