The overhead light and sound show that stretches the length of Fremont Street in Las Vegas is being revamped to the tune to $28.5 million.
The Fremont Street Experience, which operates and markets the high-tech canopy and related attractions along the Downtown casino corridor, said the show’s massive LED screen will be brightened from 4.2 million pixels to 16.4 million and upgraded to allow smartphone users to display personal messages via a free downloadable app, which also will feature a jukebox system so viewers can vote to select what content will be played next on the big screen.
The canopy, which debuted in 1995, hasn’t been upgraded in 14 years, said
Patrick Hughes, FSE president and chief executive officer.
“We think the interactive element will be a game-changer,” he said.
Illinois-based Watchfire Technologies will perform the work, which is slated to begin later this year.
The city of Las Vegas, which owns the attraction, and the Fremont Street Experience are footing the bulk of the cost with help from the Las Vegas Convention and Visitors Authority, which is contributing $9.5 million.
