Fresh8 Gaming has signed a partnership agreement with software supplier Income Access, under which Fresh8 Gaming’s advertisements will enhance the affiliate programs of leading sports books integrated with Income Access’ affiliate software. For the first time, Income Access-integrated affiliates will be able to serve players fully automated, responsive, contextual and real-time sports-betting advertisements.
Available in 12 different languages, Fresh8’s dynamic ads will initially cover 13 different sports and 35 markets. Income Access-integrated operators will be able to leverage 384 ad template variations for dynamic customization. The Fresh8 technology is currently being integrated with the affiliate programs of three leading U.K. and Gibraltar-based sports books.
Once live in Q1 2017, Fresh8’s technology will ensure that all sports-betting advertisements feature real-time odds and are contextually relevant. The dynamic banners will never be out of date, nor will an affiliate ever need to download content and upload banners again. The removal of many manual tasks will enable affiliates to maximize their time efficiency, while the ads will maximize conversions and revenue for both the affiliates and their operator partners.
The technology is enabled by simply selecting Fresh8 adverts as a banner type within the existing Income Access platform. The Fresh8 technology works on any size of ad unit and across desktop web, mobile web and app channels.
Andrew Sharland, Managing Director of Fresh8 Gaming, said, “Income Access is a fantastic partner for Fresh8 Gaming, providing us with massive reach within the affiliate marketing channel, an area in which we know we can add huge value. Our operator partners have been keen for this to happen, and we’re really excited that our automated and contextual advertising platform will bring customized content to the global sports-betting affiliate world for the first time.”
Lorenzo Pellegrino, CEO of digital wallets and income access at Paysafe, added, “We are strongly focused on delivering innovation within our technology, and we’re looking forward to showcasing these developments at ICE Totally Gaming and the London Affiliate Conference.”
