FSB, the omnichannel sports betting and iGaming supplier, has strengthened its North American senior management team with the appointment of industry veteran Madinia Melanis as vice president of program management.
Melanis joins from supplier giant IGT, where she held several roles over a distinguished eight-year career. Most recently she was senior manager and head of North American PlaySports PMO. She also served as U.S. sports betting regional lead, head of PMs and bid manager-business proposals.
As vice president of program management at FSB, she will be responsible for on-boarding of FSB’s North American client base to ensure an effective and seamless delivery experience. She has also been tasked with building out FSB’s expanding retail and online delivery teams in the region.
Melanis has been given decision-making oversight into new processes and procedures the North American Program Management team will implement in order to successfully align internal teams and increase visibility and collaboration with FSB’s partners. She will officially begin her role at FSB on November 12.
Melanis will be attending G2E Las Vegas with the FSB North America team as they showcase their online and retail solutions fresh from a recent major deal in South Dakota. More information on FSB’s G2E presence can be found here: https://fsbtech.com/g2e2021/
“Madinia is a major coup for FSB, and she will play a key part in our plans for the North American market,” said Ian Freeman, chief revenue officer at FSB. “She has incredible experience and knowledge of the industry and the wider sports betting market, and we are thrilled to be able to leverage this.
“FSB is at the cutting edge of retail and online gambling technologies, and as we further establish ourselves in North America, we will continue to onboard the best talent in the business, and in Madinia we have certainly done that.”
“It is an honor to join such an innovative, fast-growing organization that has ambitious plans for North America,” Melanis said. “I am looking forward to using the experience I have gained over the years to help take the company to the next level and to not only meet but exceed the goals it has set for itself.”