Global B2B sports betting and iGaming supplier FSB has entered a multi-year, multi-market partnership with sports betting and gaming operator Olympic Entertainment Group and its OlyBet brand.
Under the agreement, FSB will power OlyBet across the online-casino vertical in selected European markets. OEG will leverage FSB’s casino platform, player-account-management services, and gaming content, totaling access to over 10,000 games.
As part of the agreement, FSB will integrate its over-the-counter retail solution into multiple OEG casinos across key Central and Eastern European markets. This upgrade will equip these environments with an omnichannel experience by enabling players to make credit and withdrawal transactions directly to or from their online accounts at the venue.
“We were selected after a long, competitive, and extensive selection process,” said Ian Freeman, chief revenue officer at FSB. “Olympic Entertainment Group has a great heritage, as well as being a highly skilled operator.”
Corey Plummer, chairman and CEO of Olympic Entertainment Group, said, “The partnership is part of our expansion strategy in CEE markets, and enables Olympic Entertainment’s brands, products, and operations to build connected, experiential environments that our customers enjoy.”