London-based omnichannel sports betting platform FSB recently joined with U.S. sports trading services supplier Sports IQ to enhance its American offerings.
Sports IQ’s innovative pre-match and in-play markets covering the industry’s widest selection of team and player props now are available to current and future FSB sports betting clients. This includes the National Football League, National Basketball Association, Major League Baseball and National Hockey League, plus multiple markets in the National Collegiate Athletic Association.
FSB Chief Executive Officer David McDowell said, “Machine learning is something we’re really passionate about at FSB so it’s great to team up with Sports IQ. Using cutting edge technology, they’ve managed to deliver some of the most engaging content for U.S. sports and their innovative offering will allow us to further grow our strong U.S. sports output.”
Sports IQ Chief Executive Officer Omer Dor added, “FSB is an impressive company and we are excited to partner with them as they look to expand their customer base within the regulated U.S. market. We are also looking forward to seeing our U.S. sports products live with FSB’s impressive European client base, particularly with global interest in U.S. sports, teams and players rising all the time”
