On February 10, Fubo Gaming, a subsidiary of leading sports-first live TV streaming platform fuboTV, announced that it has secured market access agreements for Fubo Sportsbook in Mississippi, Louisiana and Missouri through Caesars Entertainment Inc. That brings the company’s total to 10 states.
The agreements provide statewide mobile access for sports betting, with the launch of Fubo Sportsbook subject to regulatory approvals and, in certain jurisdictions, enactment of legislation. According to Fubo, the sportsbook was “purpose-built to integrate with fuboTV, creating a personalized omniscreen experience that turns passive viewers into active and engaged participants.”
This marks Fubo Gaming’s second round of market access deals with Caesars following its New Jersey and Indiana agreement in March 2021. Additional market access deals include Arizona, Iowa, Ohio, Pennsylvania and Texas. Fubo Gaming launched Fubo Sportsbook in the fourth quarter 2021 and is live in two states: Iowa and Arizona.
“We are pleased to have the opportunity to extend our relationship with Caesars Entertainment as we expand access to Fubo Sportsbook across key markets in the U.S.,” said Scott Butera, president of Fubo Gaming. “Mississippi, Louisiana and Missouri all have passionate fan bases, particularly around college athletics, who will embrace our unique, immersive sports and wagering entertainment platform.”
Also last week, the Cleveland Cavaliers and Fubo Gaming have formed a market access agreement to make Fubo Sportsbook an official mobile sports betting partner of the team when the sportsbook launches in Ohio.
The February 8 announcement advances a current marketing partnership formed in October 2021 and follows the legalization of sports gambling in the Buckeye State. Pending regulatory approvals, Fubo Sportsbook will launch its omnichannel wagering platform in Ohio, giving Cavs fans a more personalized and immersive game-day experience.
Fubo Gaming launched Fubo Sportsbook in the fourth quarter of 2021 and is now live in Iowa and Arizona. The sportsbook was developed to meet U.S. sports fans’ growing demand for interactivity through an industry-first integration of an owned-and-operated sports wagering platform with a live TV streaming experience.
The partnership will feature the opening of a 3,000-square-foot sports lounge inside Rocket Mortgage FieldHouse, which will serve as a game-day destination for fans with incentives and special bonus offers provided by Fubo Sportsbook. Additionally, fans will be able to watch NBA games and other sporting events from the comfort of the lounge.
“This is an exciting evolution of our continued partnership with Fubo Gaming,” said Len Komoroski, CEO of the Cavaliers and Rocket Mortgage FieldHouse. “The Fubo Sportsbook mobile wagering platform provides leading technology, connectivity and entertainment that aligns perfectly with our commitment to innovation and engagement across every aspect of the fan experience. We look forward to the continued collaboration with Fubo as we work to establish a best-in-class sports betting marketplace to offer our fans in Cleveland and throughout the state of Ohio.”
“The opportunity to enter the Ohio sports betting market with the Cavaliers as our partner is a major step forward for Fubo,” said Scott Butera, president of Fubo Gaming. “Ohio has a passionate fan base who will enjoy Fubo’s uniquely integrated streaming and wagering sports betting experience. The Cavs are at the forefront of sports innovation and consistently create highly engaging fan experiences. This partnership provides Fubo instant access to a highly attractive customer base.”
Fubo Gaming expects to announce the launch of its sportsbook in additional markets in the coming months. This marks Fubo Gaming’s seventh market access agreement, in addition to Arizona, Indiana, Iowa, New Jersey, Pennsylvania and Texas.
